Behaviour Grid

Getting yourself to exercise more, or getting your husband to quit smoking, or making drivers honk less are all types of behaviors that can be changed. Human behavior is a very complex area; is it a behavior done by an individual, a community, or a society or even a nation? Is it a behavior that you want to start or end? For once, or for a short while or forever? Is it a behavior change promoted by the government, business or a family member? Is it a behavior that repeats itself over and over again; a habit or a routine? Is it a simple behavior as brushing your teeth daily, or a more complex behavior like following a healthy diet?

The first step to designing behavior is to identify the behavior to be changed; every specific type or condition of behavior will require a different behavior change model or strategy. Moreover, when it comes to complex behaviors changing only one behavior may not be sufficient, instead one may have to tackle two or more different behaviors that are co-related in order to achieve a change.

Fogg Behavior Grid

Fogg Behavior Grid

The Behavior Grid developed by Dr. BJ Fogg explains 15 different types of behaviours. It identifies 5 ways to change a behaviour, start a new or familiar behaviour,  modify a behaviour -decrease or increase intensity- and stop a behaviour. However, there is one more thing to do to a behaviour, which is to prevent it. It also classifies different behaviours according to different durations of the behaviour; one time, period of time, or from now on.

According to each behaviour type a specific change model would be applied, Fogg’s Stanford design team have created resource guides to each behaviour along with a behaviour wizard.