Traffic Hearts

Traffic hearts_selouk

I snapped this photo one day in Subang Jaya, an anonymous group of people transformed few traffic lights in Malaysia and made them more loveable.

This is the perfect example to explain BJ Fogg’s behavior model. Dr. BJ Fogg is the founder of the Persuasive Technology Lab at Stanford University, and is a major researcher in the field of persuasive technology.

The BJ Fogg behavior model suggests that in order for a behavior to occur three things must be present: Motivation, ability and trigger.

                               B = M A T

So taking this traffic light as an example:

Behavior = To continue stopping at an intersection.

Motivation = The unexpected cool heart

Ability = Pushing the breaks to stop

Trigger = Red light

Firstly you have to make sure that the person has the ability to do whatever behavior you’d like to change or start. If you provide him with all the triggers in the world and motivate him without him having the ability to actually change his behavior, no behavior will change, because it’s simply undoable.

Next in priority comes the trigger, if the person is able to do this behavior and is pretty much motivated but is not aware or notified that he should, he simply wont.

And lastly comes Motivation; Motivation can be achieved by many different means. Sebastian Deterding had an excellent presentation on this which I’ll be sharing in my next post, so stay tuned!