Researching, documenting and exploring a new design approach called Design for Behaviour Change, a new direction that adds a bit of purpose and intension to what we, designers, do.

Selouk means behaviour in the Arabic language, but the literal meaning of it is absolutely inspiring. Selouk literally means a chosen path. It presents a new frame of mind when discussing behaviour change; besides behaviour being influenced by triggers, one behaviour can be based on or can lead to many other different behaviours, as the word suggests that behaviour is a whole path to something and not just merely one individual act.

Are you a designer, a researcher or a general human being exploring the subject of behavioral change? We would like to share your own point of view. Ask us a question, open a discussion or send your articles to: Contact@selouk.me