Category Archive: Observation

If things were done a little bit differently…

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  Earlier this summer, a new neighbour embraced the Ramadan spirit and decided to install some play elements in an empty space in Zizinia condominium.. where I live. Noting that (a) there is no… Continue reading

Design and Preventing Behaviours

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I was reading about the ‘anti-homeless spikes’ incident that occurred in UK and other countries, and being an outsider to the issue, I can see why places like Tesco or banks would want to… Continue reading

Charity and Social Entrepreneurship

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Last two weeks I joined another tire upcycling workshop organised by Takween and facilitated by Renet Korthals and Ahmad Borham, we created different play elements to be placed in public spaces for kids… Continue reading

Questioning Maslow’s hierarchy of needs

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The streets of Cairo are full of “mobile entertainment”. You have jokes written on the back of taxis, advice and wisdom written on the back of microbuses, breakthrough innovations to any car problem… Continue reading

Design, Sustainability and Transitional Objects

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The blog has been silent lately and there is an awesome reason behind that! I recently joined the Reform Studio Team as a Design Researcher. It’s a new design studio based in Egypt… Continue reading

The Problem with Triggers

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NB: This is my untested theory! I have a problem with the definition of a behavior, it’s always defined -and confined- as a triggered action. Your phone rings, so you answer the call,… Continue reading

Pop-up Play: Designing the design process

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I am so blessed to have had the opportunity to be one of the organisers of a workshop initiated by Megawra in conjunction with the Athar lina project to design a mobile playground… Continue reading

Egypt’s New Smart Bus

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I couldn’t believe my eyes when i read about a new smart bus in Cairo! and I thought finally a respectable way to commute in this city! What is very interesting is how… Continue reading

What does the wolf say?

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The biggest coolest wolf lives in south east asia, and we’re pretty sure it doesn’t say Gering-ding-ding-ding-dingeringeding! The big bad wolf is an annual book fair that takes place in Malaysia, it was started… Continue reading

Traffic Hearts

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I snapped this photo one day in Subang Jaya, an anonymous group of people transformed few traffic lights in Malaysia and made them more loveable. This is the perfect example to explain BJ… Continue reading