Category Archive: Resources

Behavioural Design: What Urban Planners Can Learn From Sweden.

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Sweden’s success in reducing its road related deaths has been a hot topic in recent months, with both the Economist blog and Fast Company featuring its successful road design. According to The Economist “Sweden’s roads… Continue reading

Design Verbs

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“We are designing Verbs, not Nouns” Bill Moggridge

Adaptively Rational.

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Originally posted on Psyche.:
In an economically rational world, individuals will maximize personal advantage by carefully weighing the costs and benefits of each of their decisions. Yet research in Behavioural Economics (BE) and Social…

What does the wolf say?

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The biggest coolest wolf lives in south east asia, and we’re pretty sure it doesn’t say Gering-ding-ding-ding-dingeringeding! The big bad wolf is an annual book fair that takes place in Malaysia, it was started… Continue reading

Traffic Hearts

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I snapped this photo one day in Subang Jaya, an anonymous group of people transformed few traffic lights in Malaysia and made them more loveable. This is the perfect example to explain BJ… Continue reading

I’ve been pinning Behaviors!

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Pinterest is a good -read fast- way to show all the different resources on Design for Behavior Change, so I’ve created different boards like sustainability, health care, books, public design, and so on… Continue reading

Hooked- by Nir Eyal

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Today I started reviewing Nir Eyal’s forthcoming book “Hooked: How to drive engagement by creating user habits”. I am one of the contributors to the book and so far I have to say… Continue reading

Why did the genie crawl back to his lamp?

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I started a topic on a new platform called Pngine that allows people to blog under one topic. I thought I’d use it to spark up a conversation about behavioural change and use… Continue reading

5 games designed to influence behaviours

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Games are a very powerful influencer of behaviour, simply because they are fun! Here are 5 games that influrnce different behaviours from various aspects. 1- Zombies, Run! Zombies, Run! is a fitness game for… Continue reading

Gamification

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Could not have said it better, Hats off to Mary Poppins! There is something about games that makes them so powerful, it’s not just the element of fun, but the definition of what… Continue reading