Pop-up Play: Designing the design process

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I am so blessed to have had the opportunity to be one of the organisers of a workshop initiated by Megawra in conjunction with the Athar lina project to design a mobile playground… Continue reading

Ankaboot | Shoe Storage System

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Ankaboot is the first piece of furniture I designed and made during my studies, it’s also what led me to research the ‘Design for Behavior Change’ approach. You can read about this here.… Continue reading

Adaptively Rational.

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Originally posted on Psyche.:
In an economically rational world, individuals will maximize personal advantage by carefully weighing the costs and benefits of each of their decisions. Yet research in Behavioural Economics (BE) and Social…

Sustainability and Behavior Change

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by Marko Goller It all started with one single question: How can product design change people‘s behaviour for the better? This is our bachelor degree project, by Marko Goller and Tobias Martsch, done at… Continue reading

Happy New Year!

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Egypt’s New Smart Bus

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I couldn’t believe my eyes when i read about a new smart bus in Cairo! and I thought finally a respectable way to commute in this city! What is very interesting is how… Continue reading

What does the wolf say?

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The biggest coolest wolf lives in south east asia, and we’re pretty sure it doesn’t say Gering-ding-ding-ding-dingeringeding! The big bad wolf is an annual book fair that takes place in Malaysia, it was started… Continue reading

Traffic Hearts

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I snapped this photo one day in Subang Jaya, an anonymous group of people transformed few traffic lights in Malaysia and made them more loveable. This is the perfect example to explain BJ… Continue reading

I’ve been pinning Behaviors!

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Pinterest is a good -read fast- way to show all the different resources on Design for Behavior Change, so I’ve created different boards like sustainability, health care, books, public design, and so on… Continue reading

Hooked- by Nir Eyal

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Today I started reviewing Nir Eyal’s forthcoming book “Hooked: How to drive engagement by creating user habits”. I am one of the contributors to the book and so far I have to say… Continue reading