Mind your tone!

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A while ago this billboard was placed -if I am not mistaken- above October bridge in Cairo. The billboard reads: “Fascinated by the citizen who doesn’t go to the auto mechanic unless his car… Continue reading

Why did the genie crawl back to his lamp?

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I started a topic on a new platform called Pngine that allows people to blog under one topic. I thought I’d use it to spark up a conversation about behavioural change and use… Continue reading

Al-khalifah street

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Last october I attended a mapping workshop by Megawra, to map out a street near Masjid Ibn Tulun called Al-khalifah. The street is full with tourist attractions but unfortunately it has been neglected… Continue reading

5 games designed to influence behaviours

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Games are a very powerful influencer of behaviour, simply because they are fun! Here are 5 games that influrnce different behaviours from various aspects. 1- Zombies, Run! Zombies, Run! is a fitness game for… Continue reading

7 things i learned from wearing an eyepatch

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Two years ago i put on an eyepatch in solidarity with protestors in Egypt and headed to uni. I wasn’t pleased with how the media in Malaysia portrayed what was going on in… Continue reading

Context comes first

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Ever since i returned to Egypt i’ve been sitting through the same conversations, endless advice and warnings about surviving life in this country; how all people are bad and how ugly our world… Continue reading

The Power of Words

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Malcolm Gladwell is one of my favourite authors. He shakes up your perspective, he shows you that things are not always what they seem, and he will make you connect dots you never… Continue reading

Do Egyptians fall under the Creative category?

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YES. Every human being on earth is creative. This is not an opinion, but a fact. However, each one of us has a different creativity type and level, and is moved by different… Continue reading

Arabic and Fingered Speech

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It’s crystal clear, Arabic is cool again! If you are an Egyptian, in your 20s, and went to private English schools, then 3 years ago you probably had no clue where the letter… Continue reading

Patriotism and Psychological Ownership

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Red, white and black is now the color palette of Egypt; flags hung from balcony, drawn on faces, on t-shirts, on buildings, on cereal boxes and of course on cars. And all this… Continue reading