Gamification

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Could not have said it better, Hats off to Mary Poppins! There is something about games that makes them so powerful, it’s not just the element of fun, but the definition of what… Continue reading

Touch ‘n go

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Blame it on Design. A lot of our behaviours are done on an unconscious level, meaning the decision process of how to behave is made unconsciously. It’s shaped by contextual cues and triggers,… Continue reading

Metro Experiments

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Check out the previous post about priority seats and their problems, where i also proposed some theories about cultural differences and people’s tendency to help one another within a group; potential influences on diffusion… Continue reading

Design with Intent

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Design with Intent is a great toolkit created by Dan Lockton with David Harrison & Neville A. Stanton, it illustrates 101 patterns for influencing behaviour through design. It’s a detailed guide to various design interventions which influence behaviour,… Continue reading

Are priority seats a solution?

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I noticed a problem with priority seats when i was in Singapore. I had just arrived to Singapore, dead tired, didn’t have a chance to eat all day, i was trying to figure… Continue reading

Change (+)

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IDEO is one of the first companies that started to adopt Design for Behaviour Change. They have discovered a market gap that the current industry is not fulfilling, one that would lead to… Continue reading

What influences Behaviours?

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A notable resource is the Communication and Behavior Change Report, designed primarily for governments communication. The report discusses how governments can influence behaviours and change them to the better, it identifies what influences behaviours and… Continue reading

Habits and Routines

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Habits are regularly practiced automatic behaviors. They occur because our brains are constantly looking for shortcuts, thus saving human energy and memory on retaining data about basic behaviors like walking or chewing. The… Continue reading

Behaviour Grid

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Getting yourself to exercise more, or getting your husband to quit smoking, or making drivers honk less are all types of behaviors that can be changed. Human behavior is a very complex area;… Continue reading

Coding Conduct

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Sebastian Deterding is a researcher and UX designer who works on Persuasive Design and Gamification for digital media. In his work, Deterding discuses and talks about how to apply Persuasive Design strategies whether… Continue reading