The Fun Theory

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Before we go deeper into behaviour change theories and design strategies,┬álet’s start by some examples of products or objects deliberately designed to change behaviours. The Fun Theory is a great example of Design… Continue reading

Straight lines

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After staying almost four years in Malaysia, surrounded by traffic lights, zebra lines, street signs and all this coddled treatment, driving in Egypt became a living nightmare for me! One that many Egyptians… Continue reading

Frog

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Disruption by Design is a great TEDx talk by Kate Canales, a creative director at frog. Kate focuses on one clear message ‘”Design is not about the thing, it’s about what the thing… Continue reading

what is a behaviour, literally?

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A behaviour is any change of an entity with respect to its surroundings. The word behaviour in English language and as defined in science suggests that behaviour is primarily initiated after a trigger.… Continue reading

A Shoe-rican started my obsession

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I studied Industrial Design in Malaysia, during my fourth semester I was asked to design a piece of furniture, I chose a shoe rack since it had a different cultural aspect than where… Continue reading